Diploma in Advertising Management
Master the Art of Influence. Become a Creative Brand Storyteller.
About the Program
In today's competitive market, advertising plays a crucial role in shaping consumer perception and building strong brand identities.
The Diploma in Advertising Management by IMPS is designed to prepare aspiring professionals to thrive in the world of media, marketing, and creative communications.
This program combines traditional advertising concepts with modern digital strategies to help you understand how impactful campaigns are created, managed, and measured.
This comprehensive program covers advertising across print, TV, digital, and social media platforms. You'll gain practical skills to plan, design, and execute compelling ad campaigns that connect with audiences and drive results.
Learn from industry experts through case studies, live projects, and hands-on assignments that mirror real-world advertising challenges.
Expert Faculty
Learn from advertising professionals with 10+ years of industry experience
Practical Focus
Hands-on projects including creating real ad campaigns and media plans
Industry Network
Connect with advertising agencies and media houses through our partnerships
Digital Tools
Training on industry-standard tools like Google Ads, Facebook Ads Manager
Curriculum Overview
Comprehensive training covering all aspects of modern advertising management
Advertising Fundamentals
- History & evolution of advertising
- Types of advertising
- Role in marketing mix
Creative Strategy
- Copywriting techniques
- Visual communication
- Campaign conceptualization
Media Planning
- Media selection strategies
- Budget allocation
- ROI measurement
Digital Advertising
- Search & display ads
- Social media advertising
- Programmatic buying
Brand Management
- Brand positioning
- Brand equity
- Integrated campaigns
Campaign Analytics
- Performance metrics
- A/B testing
- Optimization strategies
Program Details
Duration & Format
6 Months intensive program with flexible learning options:
- Online: Live interactive classes with recordings
- Hybrid: Combine online and in-person sessions
- Weekend batches available for working professionals
Who Should Enroll
This program is ideal for:
- Marketing professionals looking to specialize in advertising
- Graduates seeking careers in creative agencies
- Entrepreneurs who want to effectively promote their businesses
- Career changers interested in the advertising field
Minimum Requirement: 10+2 qualification (exceptions for exceptional creative portfolios)
Certification
Upon successful completion, you'll receive:
- Diploma in Advertising Management from IMPS
- Digital badges for completed modules
- Portfolio of your campaign work
- Access to alumni network
Career Opportunities
Graduates of our program pursue successful careers in various advertising roles
Advertising Executive
Average salary: ₹3.5-6 LPA
Copywriter
Average salary: ₹4-8 LPA
Media Planner
Average salary: ₹4-7 LPA
Digital Ad Specialist
Average salary: ₹5-9 LPA
